by Bruce K. Segall

To start off 2023, guest author Bruce Segall writes about LinkedIn and the various opportunities (and costs) for lawyers to build their brand.

by Bruce K. Segall

LinkedIn continues to play a pivotal role in attorney hiring. Guest writer and marketing guru Bruce Segall provides insights on best practice dos and don’ts relating to this important tool.

by Sheryl Odentz, Progress in Work LLC

As a law partner, since you can’t meet people face-to-face due to COVID-19, developing business is more challenging than ever. Here are three ideas from Sheryl Odentz to help you reframe your efforts.

by Bruce K. Segall

As 2020 is upon us, we all might reflect on our use of LinkedIn. Are you like me and well into your second decade as an active user? Or are you part of the larger group who has largely stayed on the sidelines? Regardless of your past stance, what would cause you to rededicate some of your precious time to LinkedIn in 2020? For most of us, a focus on LinkedIn’s original mission would help. The words of LinkedIn’s founder Reid Hoffman in 2009 still ring true: “We’re always about individual professionals doing business with their network.”

by Betsy Munnell

Any rainmaker will tell you: Business development is all about people. And growing authentic, lifelong relationships is all about giving and helping, freely and for free — without expectation of a return on your efforts. The ideal way to build and deepen your rapport with your clients, prospects, colleagues, referral sources and other important contacts is to learn as much as you can about each person and identify what he or she needs to be successful and fulfilled. Once you’ve done that, things get very simple. You just need to help meet those needs.